Home/ Incident database/mcdonalds-ibm-drive-thru-2024-06
Reputational damage Unauthorized transaction verified

McDonald's ends AI drive-thru pilot after viral order errors at 100+ restaurants

McDonald's / IBM · Jun 17, 2024 · Customer service agent

What happened

After testing IBM's automated order taking at more than 100 US drive-thrus since 2021, McDonald's told franchisees the technology would be shut off no later than July 26, 2024. Viral videos showed the voice agent adding hundreds of dollars' worth of chicken nuggets to one order and bacon to another customer's ice cream. McDonald's said it still believes voice ordering is part of its restaurants' future.

Loss / impact
Jun 17
2024
Unauthorized
Failure mode
Customer service
Agent type

Causal vector

Voice agent committed customers to orders it misheard, with no bound on order size or plausibility

Source

Reported by BBC News. Verified against the primary report.

Read the original report ↗

How a spend firewall would have helped

An order is a transaction. A per-transaction cap sized to a plausible drive-thru basket returns BLOCKED on a runaway nuggets order at the point of sale — converting a viral, brand-damaging failure into a silent retry.

The six rule types that contain this class of failure

Per-transaction cap

Any single spend above your ceiling is BLOCKED before it moves.

Daily total

Cumulative spend across all agent calls, bounded per day.

Velocity limit

Stops runaway retry loops — the #1 cause of overnight losses.

Merchant allowlist

Only approved destinations can ever receive funds.

Category rules

Flag high-risk classes (crypto, infra, refunds) for review.

Approval threshold

Above a value, the action waits for a human.

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