Home/ Incident database/dpd-chatbot-swearing-2024-01
Reputational damage Hallucinated action verified

DPD chatbot swears at customer and trashes its own company

DPD · Jan 18, 2024 · Customer service agent

What happened

After a system update, DPD's AI customer-service chatbot was prompted by a frustrated customer into using profanity, calling itself 'useless,' and describing DPD as the 'worst delivery service in the world.' DPD disabled the AI element immediately, attributing the behavior to an 'error.'

Loss / impact
Jan 18
2024
Hallucinated
Failure mode
Customer service
Agent type

Causal vector

Post-update regression broke the bot's guardrails, allowing adversarial prompting to elicit abuse

Source

Reported by BBC News. Verified against the primary report.

Read the original report ↗

How a spend firewall would have helped

Outbound brand-damaging messages are reputation-spend. Treating high-risk message categories as FLAGGED transactions gives a human a kill-switch between the model and the customer.

The six rule types that contain this class of failure

Per-transaction cap

Any single spend above your ceiling is BLOCKED before it moves.

Daily total

Cumulative spend across all agent calls, bounded per day.

Velocity limit

Stops runaway retry loops — the #1 cause of overnight losses.

Merchant allowlist

Only approved destinations can ever receive funds.

Category rules

Flag high-risk classes (crypto, infra, refunds) for review.

Approval threshold

Above a value, the action waits for a human.

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NYC MyCity chatbot tells businesses to break the law

City of New York / Microsoft · Mar 29, 2024

Don't be the next entry

Every incident in this database is the result of trusting a prompt, a provider cap, or a human review cycle. sipi.bot replaces all three with one deterministic call. 27 documented failures, one control.